Bhavya Bhatt1, Sukhjeet Kaur Matharu1 and Prateek Sharma1
Navigating the Skincare Journey: Analysing the Effectiveness of COSRX’s Global Marketing Strategy
Heta Chhabhaiya1, Jyoti Chandwani1 and Megha Purohit2
An Empirical Study to Find the Relationship Between the FoMO Constructs with the Gender: A Post-COVID Scenario
Dimple Sukhija1, Pooja Srivastava2, Anuradha Pathak1 and Palak Sukhija3
Impact of Media in Brand Recall and Decision Making in Urban and Rural India
Vijay Prabhu1, Chaitanya Vartak2 and Rupesh Siyodia3
Saurabh Singh1 , L. K. Tripathi2 and Snehal Karia3
Economic Importance of Hidden Child Labour among Poor Rural Families of West Bengal, India: An Investigation through Field Experiment
Sangita Das1 and Amit Kundu2
Book Review Satish Modh, Discover the Arjuna in You: An 18 Step Guide for Self-Awareness.
Debolina Mitra